Landing Pages are a primary Marketing online tool. Most of the time they are the first visual element that a visitor experiences of your brand. While landing pages are usually designed to be informative, they must also focus on the action expected - completing a form, signing up to a mailing list or purchasing a product, for example.
The biggest challenge faced by the designer is to create a landing page that looks good, but also converts well.
The Mautic marketing automation platform provides the perfect technology platform to convert an anonymous visitor into a potential lead, but the designer is the person who has the power to make that happen.
This morning we tripped over a problem on our site which had been present for some time. When we used the Mautic plugin for Joomla on our articles, sometimes the form would not load, and just the mautic short code was left.
Often landing pages are excluded from search engines, but there are times when you may want to create one which needs to be well optimised. Creating a well optimised landing page has some similarities to optimising a website, but there are some key differences which we will unpack in the seven tips that follow.
A conversation in the popular 'Suffolk Business Stars' group this week about how to upload and share large audio files was the inspiration for today's top tip.
Sometimes it might be necessary to share an audio recording - maybe you carried out an interview with a customer, or recorded a talk - on social media. Whereas video is relatively easy to upload, audio clips are generally not so widely supported.
There has been much debate in the AdWords and PPC community about the recent change in advertising slots available to businesses who use AdWords to appear in search listings.
Prior to this change, there were three main areas your advertising could appear - at the top of the search results, at the bottom of the search results, or down the right hand side of the search results - if you're on a desktop that is. On mobile devices the positions available were only top and bottom of search results.
Just recently this has changed quite significantly, which could have big impacts on businesses who rely on AdWords advertising.
Google Tag Manager has been around since 2005, however it recently received much more publicity when Google started promoting it outside the world of SEO's and marketers.
It's an awesome tool for managing all your code snippets and tags in a fully version-controlled manner, without having to update your website pages each time something needs to be changed - no more bothering your developers to add a new conversion pixel!
In this article we will explore some reasons why using Google Tag Manager might be useful for your website, and later articles will cover how you can go about implementing it using some basic tags that are used on many business websites.
To find out more, and to start using Google Tag Manager, you can visit http://tagmanager.google.com.