Often landing pages are excluded from search engines, but there are times when you may want to create one which needs to be well optimised. Creating a well optimised landing page has some similarities to optimising a website, but there are some key differences which we will unpack in the seven tips that follow.
A conversation in the popular 'Suffolk Business Stars' group this week about how to upload and share large audio files was the inspiration for today's top tip.
Sometimes it might be necessary to share an audio recording - maybe you carried out an interview with a customer, or recorded a talk - on social media. Whereas video is relatively easy to upload, audio clips are generally not so widely supported.
There has been much debate in the AdWords and PPC community about the recent change in advertising slots available to businesses who use AdWords to appear in search listings.
Prior to this change, there were three main areas your advertising could appear - at the top of the search results, at the bottom of the search results, or down the right hand side of the search results - if you're on a desktop that is. On mobile devices the positions available were only top and bottom of search results.
Just recently this has changed quite significantly, which could have big impacts on businesses who rely on AdWords advertising.
Google Tag Manager has been around since 2005, however it recently received much more publicity when Google started promoting it outside the world of SEO's and marketers.
It's an awesome tool for managing all your code snippets and tags in a fully version-controlled manner, without having to update your website pages each time something needs to be changed - no more bothering your developers to add a new conversion pixel!
In this article we will explore some reasons why using Google Tag Manager might be useful for your website, and later articles will cover how you can go about implementing it using some basic tags that are used on many business websites.
To find out more, and to start using Google Tag Manager, you can visit http://tagmanager.google.com.
If you've switched over to Universal Analytics recently, you might be surprised to notice a sudden increase in Google Analytics under your referral sources - there might be some weird referral traffic to your site from domains which look vaguely familiar ... live.sagepay.com might be one, or paypal.com .... which serves to inflate your numbers and cause confusion on analysis.
There have been a lot of changes in the last few months on how you manage your location-based Google pages - previously known as Google Maps, Google Places and Google Local pages, and as a result, an awful lot of confusion around how to edit your entries. Here's an update and some useful resources on how to update your Google Maps entries, and amend any data that might be incorrect.