Landing Pages are a primary Marketing online tool. Most of the time they are the first visual element that a visitor experiences of your brand. While landing pages are usually designed to be informative, they must also focus on the action expected - completing a form, signing up to a mailing list or purchasing a product, for example.
The biggest challenge faced by the designer is to create a landing page that looks good, but also converts well.
The Mautic marketing automation platform provides the perfect technology platform to convert an anonymous visitor into a potential lead, but the designer is the person who has the power to make that happen.
This morning we tripped over a problem on our site which had been present for some time. When we used the Mautic plugin for Joomla on our articles, sometimes the form would not load, and just the mautic short code was left.
Often landing pages are excluded from search engines, but there are times when you may want to create one which needs to be well optimised. Creating a well optimised landing page has some similarities to optimising a website, but there are some key differences which we will unpack in the seven tips that follow.
At Virya Group we use a lot of software to keep the wheels of our machines turning - most of which are open source and managed via Github repositories. Recently we've moved our server architecture over to using Docker containers, and we needed a way to get notified when there were updates to containers we use.
A conversation in the popular 'Suffolk Business Stars' group this week about how to upload and share large audio files was the inspiration for today's top tip.
Sometimes it might be necessary to share an audio recording - maybe you carried out an interview with a customer, or recorded a talk - on social media. Whereas video is relatively easy to upload, audio clips are generally not so widely supported.