Mautic is a marketing automation platform, the first of its kind which is free and open source. Virya Group is proud to be a Mautic channel partner for the UK and Europe, and specialises in the development of off-the-shelf and bespoke themes and plugins. Our off-the-shelf themes start at £100+VAT (where applicable) and are available through the Mautic themes section of this website.
We have been involved in the Mautic community since its early days and have regularly contributed to its core software and documentation.
Getting started with Mautic
You can adopt Mautic in baby steps, starting by simply tracking your activity. Your next step would be to implement forms to identify your anonymous visitors and gain a better understanding of what they are doing on your website so you are able to react when your customers are ready and waiting!
This profiling will enable you to understand when your visitors are at the point of being ready to be contacted or nearly ready to make a purchase.
Informing your sales process
Mautic is an invaluable tool for your sales team, as it will arm them with relevant information before they make a call to the customer. The call can be followed up with email campaigns, drip marketing campaigns, social media management, social listening, exit intent pop-ups and other tools.
Building lead pages
We highly recommend Mautic is used in conjunction with paid advertising, as another core feature of the platform is the ability for you to build optimised, single-focus landing pages. This allows you to create very specific pages for campaigns quickly and, with our design experience of building highly converting landing pages, your conversion rate should improve considerably.
Supporting your Mautic projects
If you’re considering implementing Mautic within your organisation and need a bit of support, we provide a full range of consultancy services. This includes designing and developing landing pages, creating templates for emails, writing the copy for landing pages and email campaigns, and creating workflows which match your business processes.
Bespoke Mautic integrations
Our developers can implement integrated workflows with existing software and systems, migrate from other marketing automation platforms or even write bespoke plug-ins to interact with your in-house processes.